{"id":127,"date":"2024-02-28T17:51:17","date_gmt":"2024-02-28T17:51:17","guid":{"rendered":"https:\/\/alegry.com\/blog\/?p=127"},"modified":"2024-03-21T17:28:31","modified_gmt":"2024-03-21T17:28:31","slug":"desvendando-o-algoritmo-do-facebook-explicacoes-oficiais","status":"publish","type":"post","link":"https:\/\/alegry.com\/blog\/desvendando-o-algoritmo-do-facebook-explicacoes-oficiais\/","title":{"rendered":"Desvendando o Algoritmo do Facebook: Explica\u00e7\u00f5es Oficiais"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O respons\u00e1vel pelo feed de not\u00edcias do Facebook revelou os crit\u00e9rios adotados pela plataforma para determinar quais publica\u00e7\u00f5es s\u00e3o exibidas aos usu\u00e1rios. Essas diretrizes s\u00e3o projetadas para personalizar a experi\u00eancia de cada usu\u00e1rio, priorizando conte\u00fados que possam ser mais relevantes e engajadores com base em intera\u00e7\u00f5es anteriores, prefer\u00eancias e conex\u00f5es de rede.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/alegry.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"341\" src=\"https:\/\/alegry.com\/blog\/wp-content\/uploads\/2024\/02\/alegry-1024x341.jpeg\" alt=\"\" class=\"wp-image-47\" srcset=\"https:\/\/alegry.com\/blog\/wp-content\/uploads\/2024\/02\/alegry-1024x341.jpeg 1024w, https:\/\/alegry.com\/blog\/wp-content\/uploads\/2024\/02\/alegry-300x100.jpeg 300w, https:\/\/alegry.com\/blog\/wp-content\/uploads\/2024\/02\/alegry-768x256.jpeg 768w, https:\/\/alegry.com\/blog\/wp-content\/uploads\/2024\/02\/alegry.jpeg 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">As atualiza\u00e7\u00f5es no algoritmo de ranqueamento do Facebook causam preocupa\u00e7\u00f5es entre profissionais de marketing, dada a depend\u00eancia de muitas empresas na plataforma para divulga\u00e7\u00e3o. Um teste espec\u00edfico que limitava o feed de not\u00edcias a publica\u00e7\u00f5es de amigos e familiares, excluindo posts de p\u00e1ginas, em seis pa\u00edses, gerou temores de que a visibilidade paga se tornasse uma necessidade. No entanto, o Facebook esclareceu que n\u00e3o h\u00e1 planos para implementar essa mudan\u00e7a globalmente.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Desvendando o Algoritmo do Facebook<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Adam Mosseri, do Facebook, explica que o objetivo do algoritmo de Ranking \u00e9 conectar usu\u00e1rios a conte\u00fados relevantes. Comparando a escolha de pratos em um restaurante com base nas prefer\u00eancias conhecidas, Mosseri ilustra como o algoritmo avalia diversas informa\u00e7\u00f5es para prever o que mais agradar\u00e1 ao usu\u00e1rio, seguindo etapas espec\u00edficas, cada uma com seu pr\u00f3prio nome no processo do Facebook.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Gest\u00e3o de invent\u00e1rio estrat\u00e9gias e solu\u00e7\u00f5es<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A etapa inicial do processo de ranqueamento no feed de not\u00edcias do Facebook \u00e9 conhecida como &#8220;Invent\u00e1rio&#8221;. Essencialmente, o Invent\u00e1rio representa todas as publica\u00e7\u00f5es dispon\u00edveis e ainda n\u00e3o vistas por um usu\u00e1rio, incluindo conte\u00fados de amigos, familiares, e p\u00e1ginas seguidas, similar ao card\u00e1pio em um restaurante que oferece as op\u00e7\u00f5es dispon\u00edveis para escolha.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Decifrando os sinais como o Facebook prioriza conte\u00fado no feed<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">A etapa &#8220;Sinais&#8221; no algoritmo do Facebook considera diversas informa\u00e7\u00f5es, como a antiguidade da publica\u00e7\u00e3o, o autor, a qualidade da conex\u00e3o e o dispositivo usado. Esses dados ajudam a identificar conte\u00fados potencialmente problem\u00e1ticos, como viol\u00eancia ou spam, baseando-se em sinais e feedbacks da comunidade.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Antecipando Interesses como o Facebook prev\u00ea a relev\u00e2ncia do conte\u00fado<\/h4>\n\n\n\n<p class=\"wp-block-paragraph\">O Facebook utiliza os sinais coletados para fazer &#8220;Predi\u00e7\u00f5es&#8221;, determinando a probabilidade de um usu\u00e1rio interagir com uma publica\u00e7\u00e3o, seja por curtidas, compartilhamentos ou at\u00e9 den\u00fancias. Com base nessas predi\u00e7\u00f5es, cada post recebe uma pontua\u00e7\u00e3o refletindo o interesse presumido do usu\u00e1rio, organizando o feed de not\u00edcias do mais ao menos relevante.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>O respons\u00e1vel pelo feed de not\u00edcias do Facebook revelou os crit\u00e9rios adotados pela plataforma para determinar quais publica\u00e7\u00f5es s\u00e3o exibidas aos usu\u00e1rios. Essas diretrizes s\u00e3o projetadas para personalizar a experi\u00eancia de cada usu\u00e1rio, priorizando conte\u00fados que possam ser mais relevantes e engajadores com base em intera\u00e7\u00f5es anteriores, prefer\u00eancias e conex\u00f5es de rede. As atualiza\u00e7\u00f5es no&#8230;<\/p>\n","protected":false},"author":2,"featured_media":160,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[6],"tags":[23,14],"class_list":["post-127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-algoritmo-do-facebook","tag-facebook"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Desvendando o Algoritmo do Facebook: Explica\u00e7\u00f5es Oficiais - Alegry.com | Reten\u00e7\u00e3o de Clientes para Neg\u00f3cios Locais<\/title>\n<meta name=\"description\" content=\"Descubra como o algoritmo do Facebook organiza o feed de not\u00edcias atrav\u00e9s das etapas de Invent\u00e1rio, Sinais e Predi\u00e7\u00f5es, priorizando conte\u00fados com base na relev\u00e2ncia para o usu\u00e1rio. Aprenda estrat\u00e9gias para engajar seu p\u00fablico na rede social com o eBook gratuito sobre Marketing no Facebook.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/alegry.com\/blog\/desvendando-o-algoritmo-do-facebook-explicacoes-oficiais\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Desvendando o Algoritmo do Facebook: Explica\u00e7\u00f5es Oficiais - Alegry.com | Reten\u00e7\u00e3o de Clientes para Neg\u00f3cios Locais\" \/>\n<meta property=\"og:description\" content=\"Descubra como o algoritmo do Facebook organiza o feed de not\u00edcias atrav\u00e9s das etapas de Invent\u00e1rio, Sinais e Predi\u00e7\u00f5es, priorizando conte\u00fados com base na relev\u00e2ncia para o usu\u00e1rio. 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